All posts tagged: @GoEnerjet

Race To The Bottom – Canada’s WestJet Launches Ultra-Discount Airline Swoop

Formerly low-cost carrier WestJet, is set to launch an All-New “ultra-low-cost airline” called Swoop in June of 2018. “The name Swoop denotes exactly what we plan to do,” said Bob Cummings WestJet executive vice-president, strategy and the executive member responsible for the launch of Swoop. “It’s a powerful verb that demonstrates we plan to swoop in to the Canadian market with a new business model that will provide lower fares and greater opportunity for more Canadians to travel.”