A global study of CNN consumers’ travel perceptions and behavioural trends has revealed that, for 66% of respondents, safety and security is of greater concern when choosing an international travel destination, than any other deciding factor.
The survey asked global respondents from over 70 countries, recruited via CNN websites, to identify the key influencing factors in their decision making process, when deciding upon both leisure and business travel destinations.
The findings are that :
· 67% say ‘safety and security’ matters most
· 60% are ‘price’ driven
· 58% are driven by ‘reputation’
· 55% say ‘knowledge and availability of information’ matters most
· 54% are driven by ‘diversity of things to do/amenities’
The UK led Europe, and is among the top 5 countries globally, for safety and is seen as a developed, hospitable destination.
The ‘Consumer Connect: Travel & Tourism’ surveyed 3,106 respondents from over 70 countries worldwide, recruited via CNN websites.
The main areas covered included travel behaviour and activities, decision making factors, cultural events’ impact on travel, outlook on 2013 and hotels brand data.
Iain Shankland & Gail Shankland started blogging in order to inspire and motivate people to travel the world from their perspective – specializing in having the most fun while using the least amount of money, travelling on the cheap without sacrificing comfort.
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